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Where is the communications strategy?

  Does anyone know what is going on with the Fiscal treaty/Austerity treaty/Stability treaty. Do the government have any communications advice available to them. Certainly they are carrying some major liabilities. Michael Noonan is the bad cop with his budget gun out…Richard Bruton has made a major, major, major gaffe which even John Major would be proud off! (Enough puns) Enda is on the run presumably on the advice that Vincent Browne is too nasty to face, “face to ...
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Madmen yourself…

We could all do with some light relief in this god forsaken country and we found ours at www.madmenyourself.com the site that allows you to be a cartoon star in your favourite show. Now be like Roger Sterling and go and learn the names of the people you have to fire !!!
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Why a good idea can change the world…

http://www.youtube.com/watch?v=7kKAq6lHgeY   Sometimes you have to be brave to get results.
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Out of touch…

The media seem to be missing it, the government are in some sort of bubble but we are prepared to make two brave predictions based on our own research: 1. About 60%-70% of the population will not pay the household charge in time and they are not waiting until last minute! 2. The EU fiscal treaty referendum will be narrowly defeated. How does the song go: Talkin’ Bout A Revolution lyrics - Tracy Chapman It ...
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Netflix…

People talking to us in research groups seem to be finding Netflix confusing to navigate with a somewhat limited array of titles. Did they launch before they were ready and is that a good strategy for long term growth?
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Goodbye Frank RIP

How could one not miss a man who sent a card to his friend Benny Hill on his deathbed saying to “sorry to hear the news…send me a list of the gigs you cannot do!” Here are a few of his favourite gags:   A fella walks into a pet shop and says: “Give me a wasp.” The shopkeeper replies: “We don’t sell wasps.” He says: “There’s one in the window.” * A fella said to ...
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Sick as a drunken advertising parrot…

It takes a lot to annoy us here particularly as we don’t currently work for a drinks advertiser but the National Substance Misuse Strategy Steering Committee call for a ban on sponsorship and advertising of alcohol products is annoying to say the least. And here is why: To single out advertising and sponsorship is idiotic when you leave other influencers untouched. Consider our favourite soaps Fair City, Corrie, Eastenders etc. hasn’t anyone noticed that everything revolves around the feckin pub…every social occasion… Christmas…Easter… etc. The mechanics in Corrie often go to the pub at lunchtime even ...
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Pharmony Facebook site goes live…

Our new Facebook site for Pharmony Throat syrup is live please log on and like. You might just win a cool pampering weekend away. http://www.facebook.com/pages/Pharmony/305659976116472?sk=app_172383002872524
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“We are not selling…we are improving the lives of ordinary people!”

…said the brand manager in her Mini Cooper… driving over a homeless person… on her mobile phone… on the way to cut her advertising agency’s fees by 80%! Cynical Moi?   Unilever reframes marketing   LONDON: Unilever, the FMCG giant, is attempting to reframe its approach to marketing, and to alter widespread perceptions of this activity as simply being “selling for the sake of selling”. The company has developed a model called “crafting brands for ...
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Could the accountants have been wrong?

Coca-Cola Cuts Costs, Reinvests in Marketing Up to $650 Million Savings Will Be Used for Brand- Building, Commodity Costs By: Natalie Zmuda Published: February 07, 2012 Just 48 hours before PepsiCo is expected to announce millions in additional marketing investment,Coca-Cola beat it to the punch. In announcing its fourth-quarter results, Coca-Cola said it plans to cut $550 million to $650 million in annual costs by the end of 2015. That money will be reinvested in marketing and ...
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